Coway launched its new CI on October 14.
The new CI includes Coway’s willingness to take a new leap toward a global health appliances maker and to deliver its philosophy aimed at creating the value of healthy life in a friendly manner.
With the launch of a new CI, Coway plans to integrate the brand image with Netmarble, the largest shareholder, and consolidate its status as an innovative company.
The new CI adopted simple and curved design to stress soft and active corporate image. It implies convenience in daily life and customer-centered flexible thinking.
Main color is “aqua blue” that symbolizes clean water and air, professionalism, and trust.
It will be first adopted to the ICON Water Purifier which will be launched on October 15.
Hae-sun Lee, the CEO, said, “We made a new CI in order to enhance the value of life care and take a new leap toward a leader in the global smart home business. With the launch of a new CI, we will strive to raise the friendliness to our brand and realize our corporate philosophy aimed at contributing to creating a better world through clean water and air.”